Draftfcb

SC Johnson Reviews Its Global Media Buying but Will It Consolidate?

SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.

Royal Caribbean Launches Global Creative Review

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare, is not part of the current search process. The review, which is being managed internally, is said to be in early stages.

Havas Worldwide Searches Again for a Creative Chief in New York

Darren Moran's reign atop the New York creative department of Havas Worldwide has ended after just a year, triggering yet another search for a creative chief.

DDB Chicago Finds a New Pitch Leader

The Chicago office of DDB has filled its top new business role with an executive from a smaller, crosstown rival.

Adweek’s Top 5 Commercials of the Week

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week looked forward to the summer days ahead. Others touched on important topics in ways that surprised and inspired. And they spanned the globe, from the U.S. to the U.K. to Brazil, sometimes in the same ad.

Miller Lite Exits Saatchi & Saatchi

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual media spending is estimated at $160 million.

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many channels.

Milk-Bone Gets Into the Teeth Brushing Business

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy.

FCB West Wins Ghirardelli Chocolate

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after a review in which other finalists included Grey, Cutwater and Butler, Shine, Stern & Partners, according to sources. Lowe Campbell Ewald did not defend.

Draftfcb Is Unveiling Its Rebranding

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB (Foote, Cone & Belding).