SC Johnson Reviews Its Global Media Buying but Will It Consolidate?
Brand Marketing
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.
Miller Lite Exits Saatchi & Saatchi
Brand Marketing
The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. [...]
Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work
Performance Marketing
For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative [...]
Milk-Bone Gets Into the Teeth Brushing Business
Brand Marketing
Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy.
FCB West Wins Ghirardelli Chocolate
Brand Marketing
FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted [...]
Draftfcb Is Unveiling Its Rebranding
Brand Marketing
This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB [...]