Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog under the "Science Babe" moniker, asserted that Hari peddles easily di
It’s been barely three months since Dr. Oz The Good Life made its newsstand debut, but the newest addition to Hearst’s portfolio is already getting its second big editorial shake-up. Redbook editor in chief Jill Herzig has been tapped to replace The Good Life’s current top editor Alison Brower, who is leaving the company to return to California, per a statement.
When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories, many of which regularly incensed advertisers. Founding editor Steve Swartz, a former Wall Street Journal Page One editor, embraced it all, taking meetings with angry executives.
Oprah, Dr. Oz and the U.S. Army have joined forces to save medicine. Ok, not exactly. But the three parties are all involved in what entrepreneur Jeff Arnold believes will single-handedly change Americans’ health habits, improve doctor care and maybe even save millions of dollars.
This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience of media buyers and marketers.