Dr. Martens

How Dr. Martens Army Boots Conquered the Fashion World

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete Townshend left the stage that night, the youth counterculture would have two new things to get excited about.

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more.

Adweek’s Top 10 Commercials of the Week: Aug. 2-9


Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

I can't stand it! As soon as you run around telling anyone who'll listen that you're hip, subversive and rebellious, you're not. Especially if you do it in a commercial designed to sell shoes. Cue the fall/winter ad push by British footwear brand Dr. Martens and its centerpiece 90-second video by London agency Odd.