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How Dr. Martens Army Boots Conquered the Fashion World

Brand Marketing

By Robert Klara

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete [...]

Brand Marketing

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

By Michelle Castillo

Brand Marketing

Adweek’s Top 10 Commercials of the Week: Aug. 2-9

By Melissa Hoffmann

Creativity

Dr. Martens Stands for Nonconformity, but Mostly for Selling Lots of Shoes

By David Gianatasio