Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit." Frankly, we don't want our clothes getting too feisty. Especially the boxers.
Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion.
The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.
Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop what you're doing and hug!
In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment.
Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story.