Downy

Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit."Frankly, we don't want our clothes getting too feisty. Especially the boxers.

4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Chief digital officer. Center of excellence. Digital by design.

How Lauren Conrad Went From MTV Reality Princess to Social Style Queen

"I'm a little nervous. I'm a lot nervous!"

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion.

Brands Tap Into the Growing Fervor Around the U.S. Women’s World Cup Run

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice)

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug.So, stop what you're doing and hug!

The Life and Times of the Snuggle Bear

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment.

Check Out Tide’s Extensive Vine Push for the Olympics

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon.

360i Is Selected as the 2013 Digital Agency of the Year

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story.

Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

It's not easy getting back to work the week after Labor Day.