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Ad of the Day: Tituss Burgess of Unbreakable Kimmy Schmidt Gets Feisty for Downy

Brand Marketing

Comic actor Tituss Burgess invades the laundry room in Grey's latest work for Downy, which promises "a fresh too feisty to quit." Frankly, we don't want our clothes getting too [...]


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Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice)

Brand Marketing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, [...]

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The Life and Times of the Snuggle Bear

Brand Marketing

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment.

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Check Out Tide’s Extensive Vine Push for the Olympics

Performance Marketing

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon.

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360i Is Selected as the 2013 Digital Agency of the Year

Brand Marketing

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more [...]

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Downy Uses Facebook and Twitter to Inform Digital Out-of-Home Campaign

Performance Marketing

It's not easy getting back to work the week after Labor Day.