These 4 Brands Are Embracing the Twitter Emoji Craze
Performance Marketing
Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how [...]
These Empowering Ads Were Named the Best of #Femvertising
Brand Marketing
Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is.
Real Guys React to Learning They’ll Be Dads in Dove’s Charming Ode to Father’s Day
Creativity
And now, for something completely different from Dove: A Father's Day ad. Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions [...]
YouTube Crowns Its Ad of the Decade
Brand Marketing
Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it. Turkish Airlines' "Kobe vs. Messi: The Selfie [...]
Triptent Wants to Be a One-Stop Content Marketing Shop for Brands
Brand Marketing
Specs Who (L. to r.) CEO Joe Masi; executive producer Alana Hearn; partner, managing director Colleen Kelly; ecd John Paul Tran What Content marketing agency Where New York
3 Women Who Are Blind Say What Beauty Means to Them in Dove’s Latest Ad
Creativity
Dove has released another ad beauty, this time in Sweden and from the perspective of three women who are blind. From their perspective, beauty is a feeling brought on by [...]