Dove Wants Women to Define Beauty for Themselves in New Campaign
Brand Marketing
Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.
Dove and Comedy Central’s Emoji Data Show Why Brands Are Now All About Messaging Apps
Performance Marketing
More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.
SheKnows Media Joins the Ranks of First-Time Presenters at This Year’s NewFronts
The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie.
Can Brands Really Make Us Happy?
Performance Marketing
Can brands really make us happy? If you ask any brand marketer, the answer is clearly “yes.” And even more so if you ask marketing staff from Coca-Cola, McDonald’s, Dove [...]
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing
Performance Marketing
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, [...]