In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme.
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.
When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business saw its own turbulent times, with no less than five top executives at major agencies being fired or resigning abruptly amid scandals.
Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member. A new Dove ad from Portugal does that to a group of men, sitting them down in an empty warehouse and strapping them to a heart monitor in an attempt to measure their emotional response when a screen flashing pictures of stereotypically attractive women—the kind who might grace a shampoo ad with a half-smile—suddenly gives way to pictures of wives, sisters, daughters and grandmothers.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to Dove's latest campaign.
Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.