How Social Causes Can Become Part of Your Brand
Performance Marketing
Social causes can be aligned with your brand's mission, positioning, and messaging. Some of the greatest brands have connected with causes that promote positive social change.
Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era
Agencies
When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business [...]
Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones
Creativity
Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member. A new Dove ad from Portugal [...]
These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry
Brand Marketing
Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.
Dove’s New Billboards Criticize the Way the Media Discusses Female Athletes’ Looks
Brand Marketing
When it comes to commentary about female athletes, media outlets often focus on their looks rather than their performance on the field and that has got to stop, according to [...]