Google’s Acquisition Shows It’s Hungry for More Digital Video Advertising
Performance Marketing
Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection.
Google Welcomes Nest Home
Performance Marketing
Google is spending $3.2 billion to buy Nest, the hardware for the home technology startup. The acquisition is Google’s second-most expensive purchase after its 2012 deal to buy Motorola for [...]
Google Coughs Up Cookie Dough for Apple Breach
Performance Marketing
Google agreed to pay a total of $17 million to 36 states and Washington, D.C. to settle a privacy suit for trying to beat Apple’s cookie restrictions on its Safari [...]
Google Advertisers Now Have Access to Facebook Ads
Performance Marketing
Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange.
Ad Viewability Debate Disrupts the Marketplace
Performance Marketing
Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. [...]
Facebook Announces Atlas Solutions Acquisition From Microsoft
Performance Marketing
Facebook's much-reported plan to acquire Microsoft's Atlas ad server is finally a go.