Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.
doubleclick ad exchange
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference.
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.
Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.