doubleclick ad exchange

Google Cracks Down on Marketers’ Access to Data

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online.

Google Opens Exclusive Video Ad Market for Select Publishers and Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference.

AppNexus Hires Ex-CEO of 24/7 Media As CFO

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.

Google Winds Down Wildfire to Focus on DoubleClick Integration

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.

Google, Local News Sites Create Private Exchange

Google today struck an advertising deal involving more than 800 local newspapers and 200 TV stations, including the New York Daily News and McClatchy publications.