Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?
Performance Marketing
Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.
Doritos Reveals 10 ‘Crash the Super Bowl’ Ad Finalists
Brand Marketing
Once a year, Doritos hosts the Crash the Super Bowl contest, a chance for independent filmmakers to try their hand at creating a spot for TV advertising's biggest day. After [...]
Here Is the Game of Thrones Theme Screamed by Goats
Creativity
It's always hard to find the best goat scream for the occasion (Doritos devoted a lot of effort to the task).
How Do You Find the Right Scream for an Angry Goat in Your Ad?
Brand Marketing
Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production [...]
Sexist Ads Get Recast, With the Men Degraded Instead of the Women
Creativity
As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were [...]