Is Crowdsourcing Turning Creative Directors Into Curators?
Brand Marketing
"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond [...]
Ranking the Super Bowl’s Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange
Brand Marketing
No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always [...]
Here’s How Buzzy the Super Bowl’s First Half Ads Were in 7 U.S. Cities
Performance Marketing
Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia.
Esurance’s Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute
Performance Marketing
The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand [...]
How Doritos’ Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control
Brand Marketing
Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50.
Q&A: PepsiCo’s CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital
Performance Marketing
From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers.