"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike fear into the hearts of copywriters and art directors because they concern crowdsourcing, or the act of farming out major portions of the creative process.
While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most […]
Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses. The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.)
No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always […]
Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia.
The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran a 30-second pregame ad created by Leo Burnett. The commercial promotes a contest in which people could win up to $1 million in exchange for tweeting #Esurancesweepstakes.
From orchestrating a huge halftime show to crafting TV ads, working digital platforms in real time and activating on-the-ground campaigns, PepsiCo is the undisputed king of Super Bowl advertisers.