Young CEOs Open Up About Their Failures
Brand Marketing
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.
Shattered Your Laptop Screen? Corning Feels Your Pain in Brilliant ‘Brokeface’ Ads
Brand Marketing
IDEA: When you break the screen of your smartphone, tablet or laptop, a part of you breaks, too. "Our technology and our sense of self—they're both very fragile, and they're [...]
McCann, UM Win Lockheed Martin
Brand Marketing
Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in [...]
TBWA Wins BNY Mellon’s Global Account
Brand Marketing
BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more [...]
BNY Mellon Review Meetings Set for Next Week [UPDATED]
Brand Marketing
A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said. Total account revenue is estimated at $5-7 million. The full [...]
Sherman Succeeds Anderson as Doremus CEO
Brand Marketing
Doremus, in keeping with its penchant for promoting from within, has found its new global CEO inside the agency.