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How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Convergent TV

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.


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Behind Deutsch’s Star-Studded Sandy PSA

Brand Marketing

As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from [...]

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Comcast Exec to Network Bigs: ‘We Have to Get Out of Our Own Way’

Convergent TV

"We have to get out of our own way." That was the message Matt Strauss, Comcast's senior vice president of interactive media had for his fellow panelists at the opening [...]

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Corridor Talk: CNBC Cuts Makeup, Drinks

Convergent TV

When, in the late 1990s, NBC had the brilliant idea to circumvent New York's unions by locating its cable networks, MSNBC and CNBC, across the Hudson in New Jersey, Damon [...]