Domestic Violence

Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There

If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep.TBWA launched an outdoor campaign for the Helsinki Police over the Christmas holidays that had a hyperlocal, reactive element to it. When a domestic violence call into 911 (which is actually 112 in Helsinki), the agency—with help from outdoor company JCDecaux—immediately put up anti-violence PSA posters on the 15 outdoor placements nearest to the home that made the call.The posters stayed up for 48 hours before being swiftly removed again.

These New Outdoor Ads in L.A. Capture the Insidious Nature of Domestic Violence

Here's a jarring disconnect—hearts and flowers, boxes of chocolates and hand-written love notes mixed with threats and violence.A new outdoor campaign from the Los Angeles Police Department and mayor Eric Garcetti's office uses a series of well-known romantic tropes as a stark backdrop for a message about domestic abuse.

The Woman in This PSA Is Free but Still Trapped in a Prison and Can’t Just Leave

Lori, an abused wife and mom in Michigan, spent two years squirreling away money—hiding bills in a tampon box—until she had the means to escape her violent partner. Her story is the basis of a new campaign, #FreeToWalk, from the Allstate Foundation and ad agency Leo Burnett, with a stark and chilling video as its centerpiece. 

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic violence and sexual assault.

Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art, furniture and homeware."But a recent issue featured a home that held a few secrets.

Why Celebrities Want You to Join Them in Painting One Fingernail Purple

Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign to "end domestic violence by literally putting the nail in it."

Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem.

Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence

We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships.

Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence

"What happens when you put a girl in front of a boy and ask him to slap her?"Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.Online Italian newspaper addresses domestic violence in the video below, but it features an unlikely group of people—children. Six boys between 7 and 11 years old are interviewed. They obediently give their names and ages, and say what they want to be when they grow up, and why.The interviewer then introduces a pretty girl named Martina, and it's obvious all of the boys are slightly enamored. They're asked to tell the interviewer what they like about her (her shoes and her hands!). They make funny faces at her, caress her (this includes gentle arm and face touching).

Outtakes From the ‘No More’ Campaign Are More Powerful Than the Original PSAs

Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all.Case in point: the Joyful Heart Foundation's "No More" campaign against domestic violence and sexual assault. The pro-bono effort, backed by Young & Rubicam in New York, began late last year with foundation founder Mariska Hargitay directing fellow actresses, actors and celebrities in talk-to-the-camera spots. It accelerated in October, as the NFL, reeling from domestic violence issues, contributed star players like Eli Manning to the cause.Now, the campaign has rolled out a slew of new 30-second videos. And unlike the talky earlier spots, these ads focus on the moments when words fail. They are outtakes, essentially—unplanned moments where the on-camera talent was at a loss for words. And they make for some pretty powerful spots.