Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers.
In just a matter of days, Americans will partake of that always festive, sometimes sloppy tradition of popping open a bottle of champagne. Nobody knows how many of us will have a sip of bubbly this New Year’s, but the best estimate stands at 360 million glasses. The French champagne commodity folks tell us that the U.S. imported 17.7 million bottles of champagne in 2013 alone.
This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then.
David Lynch recently caused a stir with a coffee commercial. Now, he's moving on to stronger stuff, Dom Pérignon, by designed some special, limited-edition labels for the champagne. Lynch spent two days in a darkroom in California photographing the original Dom Pérignon and Dom Pérignon Rosé bottles with all sorts of funky lighting around them—then designed the labels off those photos. Thus, they have a ghostly luminescence to them—classy but with the undercurrent of unease for which the director is famous. "The worlds of Dom Pérignon and the one of David Lynch have many points in common: mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation," the brand says on its website. More images, and some videos, after the jump. Via Applied Arts.