Who’ll win the game of endorsement deals?
Creativity
Which of Super Sunday's players are likely to end up sought after by marketers for endorsement deals? Noting that much depends on how the game itself goes, a bulletin from [...]
‘Tis the season for those weird bowl names
Creativity
With the college-football bowl season getting into full swing, we're entering the time of year when corporate sponsorship yields some of its oddest names. Some are odd in a merely [...]
A Minneapolis agency’s boozy holiday pitch
Creativity
Hard times demand new efficiencies, so let us tip our Santa Claus hats to Minneapolis agency Gabriel deGrood Bendt for combining two usually distinct categories into one convenient package: an [...]
Save, and be saved, with ING Direct’s help
Creativity
You've probably seen bumper stickers bearing the motto "Jesus saves." You may even have seen one that gets Moses and Buddha into the act. So, when you see a bumper [...]
Cheese and alcohol, now even more in love
Creativity
Connoisseurs of oddball Web-site names will be pleased to learn there's now one called cheesecupid.com. Shine Advertising of Madison, Wis., created it on behalf of Wisconsin Cheese to let people [...]
Does the Mets’ Citi Field need a new name?
Creativity
Giving vivid expression to the term "grandstanding," a couple members of New York's City Council have taken time out from grappling with the city's own financial struggles to propose a [...]