Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from
Dolce & Gabbana
In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.
It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in full swing.
When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week.
Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for high-end designer frames that, ordinary plastic though they be, fetch out-of-sight prices.
Ah, perfume commercials. The beautiful women, the graceful music, the complete lack of logic . . . what's not to love? As the rest of the advertising industry moves forward, scent-inspired ads have stubbornly remained the same.