Dodge Durango

Infographic: a Historical and Data-Driven Look at Will Ferrell’s Branding Genius

Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart.

Chrysler Goes From Eminem and Clint to Ron Burgundy?

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.