What's one huge lesson Sarah Barnett, president of BBC America, has learned from events like Comic-Con? "Be superfans of your fans!"
British science fiction show Doctor Who is celebrating its 51th anniversary, 34th season, and the arrival of a new doctor with a seven-city world tour spanning five continents.
UPDATE: NCM and BBC America released box office figures for the movie theater screenings: the 3D-enabled event took in gross receipts of some $4.77 from about 320,000 tickets for a per-theater average of $7,155.
As it approaches the half-century mark, it's looking like Doctor Who may be BBC America's biggest transcontinental success. The Christmas Day special got just under a 1 in the demo—the best any telecast has ever done on the BBC's stateside network.
When you're a small network like BBC America, it's rare that you're able to do something like crash MovieTickets.com by offering tickets to see one of your shows in a movie theater.
Where to begin? There were the trapeze artists, who perched on giant rings hung from the ceiling and stretched into improbable positions. There were the burlesque dancers, who took off exactly enough of their outfits to stay suitable for basic cable TV (actually, let's say basic cable after 10 p.m.).