New Microsoft Privacy Campaign Promotes Consumer Control
Brand Marketing
Microsoft is once again marketing its brand as the "good guy" privacy company. The new campaign, for Microsoft's Do Not Track browser, plugs right into consumer fears that their privacy [...]
IAB Escalates Attack on Firefox Privacy Browser
Performance Marketing
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks.
Rockefeller Reintroduces Do Not Track Act
Performance Marketing
Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the [...]
Ad Networks Beware: Firefox to Block Third-Party Cookies
Performance Marketing
The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a [...]
Microsoft Asks Industry to Honor DNT Browser in Blog Post
Performance Marketing
Much to the dismay of the rest of the interactive ad community, Microsoft is holding its ground on its default Do Not Track browser in Internet Explorer 10, the company [...]
Yahoo Says No to Microsoft’s ‘Do Not Track’ Browser
Performance Marketing
Yahoo said it will not recognize Microsoft's controversial default 'do not track' signal on its new Internet Explorer browser, which shipped to release with Windows 8 on Friday.