Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]
The IAB and Mozilla Clash—in Person
Performance Marketing
The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s
What Exactly Does ‘Do Not Track’ Mean?
Performance Marketing
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.
Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting
Performance Marketing
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before [...]
Rockefeller Goes On a Do Not Track Rant in Hearing
Performance Marketing
Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all [...]
Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
Performance Marketing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.