How do you market round-the-clock customer service? If you're Norwegian bank DNB, you buy all of the ad space on one channel in a 24-hour window, and fill it with advice from your country's citizens. The marketer crowdsourced some 3,000 clips from the public. And on Sept. 19 it aired 1,000 of them once each—totaling about two-and-a-half hours of content. That included pretty solid gems of wisdom, like it's a bad idea to stay up all night watching Netflix, and the classic winner, "Always look on the bright side of life" (alas, whistling not included).
This week, one lucky lady got George Clooney and buried treasure, Will Ferrell headed to Sweden to sell some Old Milwaukee (which isn't even sold there!), and train passengers got a chance to become real-life James Bonds.
"Some people are lucky in life. For the rest of us, saving up can be smart." That's the tagline for Try/Apt Oslo's campaign for Nowegian bank DnB, which follows the adventures of the world's "luckiest woman" and a certain salt-and-pepper-haired actor who follows in the grand tradition of A-list stars doing ads outside the U.S.