Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers
Performance Marketing
As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to [...]
IAB Expands Its International Reach With New Dmexco Partnership
Performance Marketing
The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.
9 Intriguing and Fun Digital Marketing Stats From the Past Week
Performance Marketing
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last [...]
Mobile Ad Blockers Have Already Become the App Store’s Top Downloads
Performance Marketing
COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry.
Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability
Performance Marketing
Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.