Dmexco

Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising


Why Vox Media Is Embracing New Platforms Like VR and 360 Video


Why Relying on Facebook and Google Comes With Trade-Offs for Brands

 

How Nestlé and Facebook Work Together as Digital Marketing BFFs

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?

Drones Will One Day Solve Traffic Jams, but They Aren’t Taking Over Advertising Just Yet

 

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S.

Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future

 

The Maker of AdBlock Plus’ ‘Acceptable Ads’ Explains the Most Controversial News at Dmexco