The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group for teams to talk about campaigns?
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.
COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S.