Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable.
A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information by companies since there currently is none.
The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the end of the year. Between now and the year, Hudson will be working with Cerasale, who is capping off 20-years with the DMA.
MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position of svp, global brand communications. Geramian is based in New York and will report to Bill Kolb, MRM's CEO.
There was some fortuitous news for the advertising industry out of Washington Tuesday: At a time when the industry is trying to demonstrate to government regulators that it can police itself when it comes to protecting consumers' privacy online, the National Advertising Review Council has successfully cited and resolved the first six cases regarding noncompliance with its self-regulatory