This quietly terrifying multi-channel campaign from the British Heart Foundation strives to keep its audience off balance in more ways than one. Surprise is the key theme of the campaign, breaking today via DLKW Lowe in London. Each facet mimics the swiftness and unexpectedness of the malady itself.
Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has become clichéd—meaning a lot rests on the execution of the idea. This new Knorr film, "Flavor of Home," from DLKW Lowe is a good example.
Christmas is a lot of work. For those brave souls whose job it is to decorate the house, trim the tree, send the cards, stuff the stockings, wrap the presents and cook the meal, pulling off a successful Christmas once a year can seem like a nearly impossible task—a feeling that U.K.
Hey, what's the big idea? Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by Google Maps—could share photos on Twitter using a special hashtag. That social engagement, plus ample free media coverage, maximized the campaign's reach to impressive proportions. (In fairness, it should be noted that Deutsch/LA went big with small ads first in its 2008 campaign for the video game LittleBigPlanet.) Still, nice work, blockheads! More images after the jump. Via PSFK.