Disqus

The Last 24 Hours in Advertising: Tuesday Nov. 4, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

Ads Are Coming to the Comments Section of Publisher Sites

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.

Disqus Goes Native With Sponsored Comments

Brands looking for the next trend in sponsored content may need to look no further than popular commenting platform Disqus, which announced its launch of Sponsored Comments, an opt-in native advertising product, in a blog post.