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Madden Game Uses Google to Create Gif Ads in Real Time

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.

Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on to a little more of China's Alibaba Group, which has become a cash cow for Yahoo.

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

Google Opens Exclusive Video Ad Market for Select Publishers and Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference.

Google Expands Its Brand Plans With Real-Time Results

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp, Neal Mohan, told Adweek. Brand surveys are now offered on nearly all video and display ad campaigns through Google, he said.

Making Hard Choices for Native’s Survival

Some native advertising on publisher sites works extremely well. Most does not.

Google’s Latest Role: The Cookie Monster

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking.

How Agencies Are Retooling for the Automated Ad Buy

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to you.

Google Inks Upfront Deal with MediaVest

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to a major digital presence across Google properties (like YouTube) and partner sites.

Rocket Fuel Lives Up to Its Name in First Day of Trading

Rocket Fuel, a DSP that advertises campaign creation by artificial intelligence and includes inventory on Twitter and Facebook, was priced at $29 a share yesterday before its IPO. Today, the stock opened at $59.95 and climbed to more than $62 before hovering in the mid-fifties for the rest of the day. Is it 1999 again?