Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue
Performance Marketing
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on [...]
Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads
Performance Marketing
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that [...]
Google Opens Exclusive Video Ad Market for Select Publishers and Brands
Performance Marketing
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad [...]
Google Expands Its Brand Plans With Real-Time Results
Performance Marketing
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s [...]
Three Steps to Better Industry Health, from a Display Manufacturer
Here's a three-step call to action, courtesy of Doug Forrestal, president of Ry'le Co, supplier of corrugated displays to magazine publishers: One: Entice our readers through calls to action Two: Tell our [...]