Google’s Future Lies in Glass and Fiber, Present Is In Ads
Performance Marketing
The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent [...]
EBay Opens Up Its Data for Ad Targeting
Performance Marketing
Retailers possess a crazy amount of really valuable data for advertisers—e.g., what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown [...]
Facebook Exchange Rolls Into News Feed
Performance Marketing
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
Marin Software CEO Opens Up After His Company’s Stock Does
Performance Marketing
Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history.
The Weather Company Assembles Ad Tech’s Miami Heat
Performance Marketing
There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter...and The Weather Company?
Adobe Borrows From Pinterest in Marketing Cloud Redesign
Performance Marketing
Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties.