What’s the Deal With Billboards?
Performance Marketing
I just got back from a fantastic — however, too short — trip to the Adirondacks. I unplugged, did some hiking, and regularly wondered during my drive up north why [...]
Madden Game Uses Google to Create Gif Ads in Real Time
Performance Marketing
EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly [...]
Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue
Performance Marketing
CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on [...]
Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads
Performance Marketing
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that [...]
Google Expands Its Brand Plans With Real-Time Results
Performance Marketing
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s [...]
Google’s Spider.io Acquisition Boosts Anti-Fraud Team
Performance Marketing
Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member [...]