AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges
Performance Marketing
AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business.
LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate
Performance Marketing
Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?
Google Inks Upfront Deal with MediaVest
Performance Marketing
Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, [...]
Facebook Music App Gets Jack In The Box Jumping
Performance Marketing
Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get [...]
Google to Bolster Sales Measurement of Search Ads
Performance Marketing
Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices.
Unilever’s Global Media Lead on Branded Content, Big Data and Display
Performance Marketing
Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at [...]