3 Ways to Combine Direct Mail With Digital Marketing
Performance Marketing
When you combine your direct mail with digital marketing, you enhance it and drive better results. There are many ways to add digital to your direct mail campaigns in a [...]
Did Google and Red Robin Just Make a Banner Ad That’s Actually Cool?
Performance Marketing
Banner ads are pretty much the bane of every digital consumer's existence. So, it's no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually [...]
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral
Performance Marketing
Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a [...]
Madden Game Uses Google to Create Gif Ads in Real Time
Performance Marketing
EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly [...]
TotallyHer.com Joins the Ranks of Sites That Don’t Use Display Ads
Performance Marketing
If you head over to TotallyHer.com, you'll notice one notable difference: a lack of display ads. Instead, the only way to advertise brand on Evolve Media's latest site—which launched on [...]