Pulse-Pounding Trailer for Rogue One Proves There’s a New Hope for Star Wars Spinoffs
Creativity
Do you even know what's happening in the world today? Me neither, because I've been watching the Rogue One trailer on repeat pretty much since I woke up. Officially called [...]
Disney’s Massive Marketing Push for Star Wars Was Relentless, but Also Masterful
Brand Marketing
After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit [...]
5 Brands That Used the Force of Star Wars on Twitter
Performance Marketing
Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the [...]
How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars
Brand Marketing
Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet ice cream online.
Chinese Version of The Force Awakens Poster Noticeably Downplays the Only Black Actor
Creativity
Sure, there are a lot of different ways to splice together a Star Wars poster, but minimizing the movie's only black star seems an odd choice. Twitter user and producer [...]
This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art
Brand Marketing
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) [...]