Hulu, Netflix and Amazon's battle for childrens programming has become just as heated as the one over shows for adults. Today, Hulu landed a big coup in its bid to attract kids to its service: a new deal to stream Disney Channel programming, which has traditionally aired on Netflix.
Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as well as their parents.
Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.
Looks like Mickey is giving up Capri-Sun and Lunchables—but it may be its competitors who feel the pinch. The Walt Disney Co. will adopt stricter in-house nutritional standards for companies buying advertising on its radio and television networks starting in about 2015, multiple sources confirmed this morning.