Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys
As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations.
Disney Channel Lets Down Its Hair and Makes Tangled a TV Series
Rapunzel lost her long locks at the end of the film Tangled, but her Disney adventures have just begun. Proving that it hasn't forgotten about its non-Frozen princess properties, Disney [...]
Disney Channel Schedules the Only Summer Movie Your Kids Will Care About
Forget Avengers: Age of Ultron and the upcoming Despicable Me spinoff Minions. For millions of kids, there's only one important movie debuting this summer: Teen Beach 2, the sequel to [...]
The Rise and Fall and Rise of Hasbro’s TV Strategy
What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker.
1980s Classic Adventures in Babysitting Is Getting a Disney Channel Reboot
Good news for '80s nostalgists: Disney Channel is rebooting Chris Columbus' 1987 Elisabeth Shue-centric comedy, Adventures in Babysitting.
What Women Watch on TV
In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before [...]