Alt Image Text

mOcean Has a New Consumer Brands Unit

Brand Marketing

Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment


Alt Image Text

DISH Circumvents Fox Refusal to Air Hopper Ads

Convergent TV

Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper.

Alt Image Text

We Can Work It Out: DISH Network Not Spoiling to Fight Disney

Convergent TV

While the expiration of their carriage deal with ABC and ESPN is looming on the horizon, DISH Network executives said they aren’t spoiling for a fight with Walt Disney Co.

Alt Image Text

Facebook Eying Movies, Books, TV as Next Dominant Social Content

Performance Marketing

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles [...]

Alt Image Text

Will ABC and Univision’s Cable News Channel Sell?

Convergent TV

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing, [...]

Alt Image Text

Dish’s Bostonians Celebrate Tiny Beer, Recliners and the Death of the TV Spot

Creativity

The Boston Guys return and local accents abound in Dish's cute campaign for its Hopper DVR with Sling, which lets users skip commercial blocks. That functionality has caused some controversy, [...]