mOcean Has a New Consumer Brands Unit
Brand Marketing
Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment
DISH Circumvents Fox Refusal to Air Hopper Ads
Leave it to Charlie Ergen's DISH Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper.
We Can Work It Out: DISH Network Not Spoiling to Fight Disney
While the expiration of their carriage deal with ABC and ESPN is looming on the horizon, DISH Network executives said they aren’t spoiling for a fight with Walt Disney Co.
Facebook Eying Movies, Books, TV as Next Dominant Social Content
Performance Marketing
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles [...]
Will ABC and Univision’s Cable News Channel Sell?
If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing, [...]
Dish’s Bostonians Celebrate Tiny Beer, Recliners and the Death of the TV Spot
Creativity
The Boston Guys return and local accents abound in Dish's cute campaign for its Hopper DVR with Sling, which lets users skip commercial blocks. That functionality has caused some controversy, [...]