Colonel Meow Grants an Audience to Animalist
Performance Marketing
Zaslav: Discovery Banking on CPM Gains
On Thursday morning's Q4 earnings call, Discovery Communications CEO David Zaslav told analysts in no uncertain terms that he expects to realize greater profits over the next few years by [...]
Discovery Goes Scripted With Klondike
Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold [...]
Deca Builds Out Premium Network for Moms
Performance Marketing
The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while pushing further into the syndication business.