Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in [...]
Ratings Slump Dings Broadcast Sales
Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a [...]
Nielsen Launches Product to Measure Online Audiences
Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported.
Discovery Communications Green-lights New Series on All Networks
Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season.
Discovery Gets Ready for Another Record Upfront
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
VW Beetle Turned Into Underwater Shark Cage for Shark Week
Creativity
Volkswagen's shark-cage Beetle, built by Deutsch and MediaCom for a recent promotional tie-in with the 25th anniversary of Shark Week on the Discovery Channel, looks aqua-futuristic in the video below [...]