New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Performance Marketing
Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be [...]
Moonshine Leaves the Woods for Store Shelves
Brand Marketing
Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real: [...]
Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor
Specs Who Harry Connick Jr. Age 46
Animal Planet Has Lined Up Dozens of New Advertisers
Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
Q2 TV Sales Up 6 Percent to $18.4 Billion
Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report [...]
Cable’s Live Events Are Paying Off Big-Time This Summer
If you were teetering over the Grand Canyon, grinding your butt on Robin Thicke or just dueting with Charlie Wilson, you were everywhere advertisers wanted to be this summer.