Discovery Channel

Discovery Targets Millennials With $100 Million Investment in Digital Media

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with Group Nine Media.

Budweiser Partners With Discovery for Harley and the Davidsons Miniseries

Discovery Channel has partnered with an iconic American brand for its new scripted miniseries, Harley and the Davidsons, but it's not the one you would expect.

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content.

Discovery Will Try to Capitalize on People’s Sudden Obsession With ‘Making a Murderer’

As the country's enthusiasm for Netflix's Making a Murderer continues to grow, Investigation Discovery is jumping on the bandwagon, fast-tracking a special on Steven Avery, the man whose case is the focus of the riveting true-crime series.

How Discovery Channel Has Inspired Everyone from Oprah to the Creator of CSI

CSI creator Anthony Zuiker can still remember the moment that watching Discovery changed his life—and his bank account—forever.

Why Shark Week Is Sinking Its Teeth Into July

In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole.

This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor.

Discovery Leverages Global Reach in Multi-Network Upfront

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York Tuesday, he meant it—among the shows Discovery Channel announced is Lunar XPRIZE, tracking a competition among teams working to land a craft on the moon (preferably, Ross said, live, and i

More and More, Marketers Venture Into Bathroom Humor

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.

Discovery’s New President Promises to Ditch Silly Stunts Like ‘Eaten Alive’

Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met with reporters this week.