Discovery Targets Millennials With $100 Million Investment in Digital Media
Performance Marketing
Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with [...]
Why Shark Week Is Sinking Its Teeth Into July
In this year's promos for Shark Week, Discovery is calling it "The Most Wonderful Week of the Year"—and that's not just hyperbole.
This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts
Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a [...]
Discovery Leverages Global Reach in Multi-Network Upfront
It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York [...]
More and More, Marketers Venture Into Bathroom Humor
Brand Marketing
Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral.
Discovery’s New President Promises to Ditch Silly Stunts Like ‘Eaten Alive’
Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met [...]