Top Holiday Season Digital Trends
Performance Marketing
The holiday season is nearly in full swing. How will it be different than past seasons? The most striking difference is not in what consumers are buying, it’s how they [...]
Full-Price Customers: How to Get, Keep Them
Performance Marketing
The refrain from retail CMOs has been consistent and almost deafening. They say: “We don’t just need more customers, but the right customers.”
In This Online Store, Viewing Ads Could Lead to Discounts
Performance Marketing
New e-commerce site Jet.com plans to turn advertising revenue into consumer savings. CEO Marc Lore developed the site to get a piece of the potentially trillion-dollar e-commerce market, and to [...]
Groupon Buys Ideeli for $43 Million
Performance Marketing
Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced.
Why Post-O’Shaughnessy LivingSocial Might Not Be Dead In Its Tracks
Brand Marketing
Tim O'Shaughnessy has announced that he will step aside as CEO of LivingSocial after co-founding the company in 2007.