How to Avoid Just ‘Checking the Box’ on Disability Inclusivity in the Workplace
Brand Marketing
Following the Disability Inclusion Summit, panelists respond to the advertising community’s most pressing questions around hiring and maintaining candidates from the disability community.
Honey Maid’s Latest Wholesome Family Features a Disabled Aunt and Her Niece
Creativity
Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their [...]
Awkward Around People With Disabilities? These Ads Want to Help
Creativity
Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you're not alone, and British advocacy group Scope is here [...]
Ad of the Day: Powerade Tells Nico Calabria’s Amazing Story in Best World Cup Spot So Far
Brand Marketing
For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to [...]
Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day
Brand Marketing
A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and [...]
Ad of the Day: The World’s Most Amazing Mountain Climber Stars in Intel’s Latest Spot
Brand Marketing
Intel's "Look Inside" film series about inspiring people scales new heights in this 90-second spot about Erik Weihenmayer, who's beaten long odds to climb the world's seven tallest peaks.