AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle
Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV.
AT&T Consolidates Its Creative and Media Business with Omnicom
Brand Marketing
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative [...]
Eli Manning Is Itching to Banana Dance and Karaoke With You in DirecTV’s New Ads
Creativity
Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind [...]
In Its Third Year, New York Magazine’s Vulture Festival Is Bigger Than Ever
Performance Marketing
For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams.
Your Best Marketing Investment: Recent Grads
Performance Marketing
My longtime colleague Jon Roska used to say, “If the army can trust a 23-year-old to drive a $5 million tank, surely we can trust them to write a marketing [...]
Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV’s ‘Settler’ Guy on Twitter
Creativity
As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other [...]