As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.
Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the instant call button in marketing campaigns.
Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.
Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.
A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness.
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership.