Direct Response

Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.

Instagram Unleashes a Fully Operational Ad Business

Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the instant call button in marketing campaigns.

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing sophistication.

Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the company planned.

Marketers See Shift in Search From Direct Response to Branding

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness.

Social and Native Ads Are More Effective Than Email, Study Says

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.

Direct Marketing Association Names New Leadership

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership.