Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video
Performance Marketing
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a [...]
What Happened to Creative Subscription Marketing for Magazines?
As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in [...]
Most Snapchat Discover Ads Are Either Interactive or Direct Response
Performance Marketing
As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma
Top 3 Questions I Hear About Direct Marketing
Performance Marketing
Clients and friends who are traditional marketers often seek my advice on direct response. Here are the answers to the three questions I hear most frequently:
The Big Problem With Sales Email Templates
Performance Marketing
Spending time doing cold email outreach to new prospects? Trying to reignite smoldering discussions with existing customers? Then you're probably using voicemail (the phone), LinkedIn’s InMail and email. Sales email [...]
The Most Effective Webinar Follow-up Email
Performance Marketing
“Was it helpful?” That's what your webinar should have been. Helpful in an actionable way. If it wasn't? Sales representatives should gather intelligence and report their findings to the marketing [...]